“Traditional ad agencies are grossly inefficient when it comes to user acquisition, which is why startups are opting for Growth Hackers instead,” proclaims Sean Goldfaden, Founder & CEO of CoEfficient Labs.
“Startups exist at this interesting intersection between trying to grow as quickly as possible, while also being constrained by limited team resources. Every dollar and every minute counts.”
That’s where CoEfficient Labs comes in.
CoEfficient Labs (whose new website relaunched today) is a 90-Day Growth Hacking agency based out of Santa Monica, California that combines data science, award-winning design talent, and cutting edge marketing technologies to help Series-A startups and later stage companies grow and acquire users.
“The secret is in the team,” Sean says. “We pride ourselves in bridging the gap between beautiful, simple advertisements, and the vast worlds of Data Science and Growth Hacking.”
While most ad agencies bill on a ‘percentage of ad spend,’ CoEfficient Labs charges a flat monthly fee for each ‘channel’ offered (e.g. Facebook, Instagram, Snapchat), executing 100% of the ad creative, media planning, and data analysis in-house.
“Agencies that charge on a percentage of ad spend have their priorities turned around,” claims Goldfaden. “Their primary motivation is to get their clients to spend more on media buys, regardless of performance, whereas CoEfficient Labs is motivated purely by hitting your company’s goal, and then getting hired again for another 90-days.”
Growth Hacking agencies like CoEfficient Labs provide an appealing alternative to companies who aren’t ready to hire and train a full-time marketing team (i.e. designer + data scientist + strategist + media buyer), and who would prefer a short-term, low-commitment solution instead.
Within 90-days, CoEfficient Labs strives to hit their client’s stated goal, such as ‘cost per lead’ or ‘cost per app install,’ taking both quality and quantity into account. This clear-cut model removes all ambiguity, as it becomes crystal clear whether or not CoEfficient Labs, and its clients hit their stated goal.
Since its inception in 2015, CoEfficient Labs has generated more than $4.8M in revenue for its clients, launching 2,500+ ads and acquiring over 580,000 users.
Mattimore Cronin
Director of Operations @ CoEfficient Labs
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